When it comes to paid advertising, two giants dominate the space: Google Ads and Facebook Ads. Both can generate incredible results, but the choice depends on your business goals.
How Google Ads Work
Google Ads allow businesses to show up when people search with intent. For example:
-
A user types “dentist near me” → Your clinic ad shows up.
-
A shopper searches “best running shoes” → Your e-commerce store ad appears.
Google Ads = High intent, high competition, quick results.
Types of Google Ads:
-
Search Ads (text ads on Google)
-
Display Ads (banner ads across websites)
-
Local Service Ads (for local businesses)
How Facebook Ads Work
Facebook Ads (and Instagram Ads) focus on audience targeting. Even if users aren’t searching, you can reach them by interests, behavior, and demographics.
Examples:
-
A bakery runs Facebook ads to target people who like “cakes & desserts” in a specific city.
-
A fitness trainer targets 25–35-year-old professionals interested in health & workouts.
Facebook Ads = Brand awareness + lead generation + retargeting.
Key Differences
-
Google Ads = Demand-based (people are actively searching).
-
Facebook Ads = Discovery-based (people see ads while browsing).
Which One Should You Choose?
-
If you want immediate leads & high intent customers → Go for Google Ads.
-
If you want brand awareness, retargeting & low-cost leads → Facebook Ads is your best bet.
-
For the best results? Combine both.
Takeaway
Instead of asking “Which is better?”, ask “How can I use both effectively?”.
At Cattost, we design ROI-driven ad campaigns on both Google & Facebook to ensure maximum reach and conversions.
